Our Story

Welcome to PrimeLeather.co.nz

OUR STORY

Some outfits From XS to 2XL, our size range is made for real people. And if you need a custom fit, we’ve got you. Because a leather jacket should fit you, not the other way around.
Built Your Way

Custom

Jackets

Your style’s your own, so why should you settle for anything less? Collaborate with our team and design a jacket that’s 100% yours. Custom leather, without the dramas, turns heads. A leather jacket owns the room.

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Our Brand Story

About our online store

At Prime Leather, we’re all about delivering that energy… bold, timeless, and built to last.

The idea sparked from a simple frustration: finding a proper leather jacket in New Zealand was either painfully expensive or seriously disappointing. Designer price tags are simply not worth it. And don’t even get us started on the quality of cheap knockoffs.

We knew there had to be a better way to find leather jackets and coats. So we created it.

We source premium hides, craft every jacket by hand, and sell directly to you. No middlemen, no markups. That’s how we keep the quality high and the price fair. It’s leather done right for people who know the difference.

We believe everyone should feel the power of a well-made jacket. Our products fit like a glove, feel like second skin, and never go out of style.

This isn’t just fashion. It’s Prime Leather.

“We started Prime Leather to bring honest craftsmanship back into fashion. All we want to do is create leather gear that speaks for itself.”

– Founder, Prime Leather

WHAT SETS US APART?

Real Leather. No Compromises.

Only full-grain, top-tier leather is used. With sturdy, zippers and sleek, luxurious lining, every p ensures that is made to last for years.

Crafted by Hand, Not Machines

Our jackets aren’t mass-produced. Instead, skilled artisans cut, stitch, and finish each piece with care. The result is craftsmanship you can see, feel, and wear with style.

Fair Prices, No Middlemen

You don’t have to pay more for a mere logo. We deliver high-end leather straight to your door, so you don’t have to bear the burden of retail markups and overheads.