Privacy Policy

Effective Date: June 27, 2025

1. Introduction

Welcome to Prime Leather (“we,” “our,” “us”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website https://primeleather.co.nz (“Website”), purchase our products, or interact with us. Please read this policy carefully to understand your rights and how we handle your data.

By using our Website or services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our services.

2. Information We Collect

We collect different types of information to provide and improve our services, including:

1. Personal Information

You voluntarily provide certain personal data when you:

Create an account

Place an order

Subscribe to newsletters or marketing communications

Contact customer service

Participate in surveys, promotions, or contests

Personal information may include:

Full name

Email address

Phone number

Billing and shipping addresses

Payment details (processed securely by third-party payment processors)

Date of birth (if provided)

Account login credentials

1. Automatically Collected Information

When you visit our Website, we automatically collect certain technical data to help improve our services, such as:

IP address

Browser type and version

Device type and operating system

Pages visited and time spent on the Website

Referring website URLs

Date and time of access

1. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your user experience and gather analytics. Cookies help us remember your preferences, analyze usage patterns, and provide personalized content.

For more information, see our Cookies Policy.

3. How We Use Your Information

We use your personal data for the following purposes:

To process and fulfill your orders and manage payments

To communicate with you about your orders, account, and customer support

To send marketing emails, newsletters, and promotional offers (you can opt out at any time)

To personalize your shopping experience and improve our Website

To detect and prevent fraud, abuse, or other prohibited activities

To comply with legal requirements and protect our rights

To analyze and understand Website usage and customer preferences

To administer contests, surveys, or other interactive features

4. Legal Basis for Processing (For Users in Jurisdictions with GDPR or Similar Laws)

If you are located in the European Economic Area (EEA) or other jurisdictions with similar laws, our legal bases for processing your personal data include:

Consent: When you have given consent to receive marketing communications.

Contract: Processing is necessary to fulfill a contract (e.g., your purchase).

Legitimate Interests: For purposes such as fraud prevention and Website improvement.

Compliance: To comply with legal obligations.

5. How We Share Your Information

We do not sell your personal data to third parties. We may share your information with:

Service Providers: Trusted third parties who assist with payment processing (Visa, MasterCard, PayPal, American Express, Maestro), order fulfillment and shipping (DHL, Skynet, FedEx), marketing services, analytics, and IT support.

Business Transfers: In the event of a merger, acquisition, or asset sale.

Legal Authorities: When required by law, legal process, or to protect our rights and safety or others’.

We require all third parties to protect your data and use it solely for the agreed purposes.

6. Data Security

We implement robust security measures including:

Use of SSL (Secure Socket Layer) encryption on our Website

Compliance with PCI-DSS standards for payment security

Regular security audits and access controls

Limiting access to your data only to authorized employees and partners

While we strive to protect your data, no online transmission or storage method is completely secure. We encourage you to protect your account credentials and report any suspicious activity.

7. Data Retention

We retain your personal information only as long as necessary to:

Fulfill the purposes outlined in this Privacy Policy

Comply with legal, tax, and accounting obligations

Resolve disputes and enforce agreements

When data is no longer required, we securely delete or anonymize it.

8. Your Rights and Choices

Depending on your jurisdiction, you may have rights regarding your personal data, including:

Right to Access: Request a copy of the personal data we hold about you.

Right to Correction: Request correction of inaccurate or incomplete information.

Right to Deletion: Request deletion of your personal data (subject to legal or contractual restrictions).

Right to Restrict Processing: Limit how we use your data in certain situations.

Right to Data Portability: Receive your data in a portable format.

Right to Object: Object to certain types of processing, including marketing.

Right to Withdraw Consent: Withdraw any consent you have given for processing your data.

To exercise your rights, please contact us at sales@primeleather.co.nz. We may need to verify your identity before processing requests.

9. Marketing Communications

We may send you promotional emails and newsletters if you have opted in. You can unsubscribe at any time by clicking the “unsubscribe” link in emails or contacting us directly.

10. Cookies and Tracking Technologies

We use cookies to personalize content, analyze traffic, and improve our services. You can control cookie preferences via your browser settings or our cookie banner. For detailed information, visit our Cookies Policy.

11. Children’s Privacy

Our Website and services are not directed to children under the age of 18, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

12. International Data Transfers

Your data may be stored and processed in New Zealand or other countries where our service providers operate. We ensure appropriate safeguards to protect your data according to applicable laws.

13. Third-Party Links

Our Website may contain links to third-party websites and services not operated by us. We are not responsible for the privacy practices or content of these external sites. Please review their privacy policies before providing any personal data.

14. Automated Decision-Making and Profiling

We do not use your personal data for automated decision-making or profiling that produces legal effects or significantly affects you.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or technology. The updated policy will be posted on this page with a new effective date. We encourage you to review this policy regularly.

Your continued use of our Website after changes constitutes acceptance of the updated Privacy Policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Business Name: Prime Leather

Address: Level 40/40 Lady Elizabeth Lane, Wellington Central, Wellington 6011, New Zealand

Email: sales@primeleather.co.nz

Phone: +64 9242 4549

Business Hours: 9 AM – 5 PM (Mon – Fri), (GMT+12:00) New Zealand Standard Time (Auckland)

Thank you for trusting Prime Leather with your personal information. We are committed to protecting your privacy and providing a secure shopping experience.